Redesign for Momofuku cookbook.  Inspired by David Chang's modern take on Asian cuisine while honoring the integrity of it's history.  Momofuku is written in a bold ink typography to reference the artistic writing of Japanese calligraphy.  Chang's known for his creative ramen recipes that honor the true origin of the dish.  In this vein, the graphic style honors the ukiyo-e technique, or Japanese woodblock printing, while highlighting Chang's most famous ingredient.
       
     
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MOMOspread.png
       
     
 Redesign for Momofuku cookbook.  Inspired by David Chang's modern take on Asian cuisine while honoring the integrity of it's history.  Momofuku is written in a bold ink typography to reference the artistic writing of Japanese calligraphy.  Chang's known for his creative ramen recipes that honor the true origin of the dish.  In this vein, the graphic style honors the ukiyo-e technique, or Japanese woodblock printing, while highlighting Chang's most famous ingredient.
       
     

Redesign for Momofuku cookbook.  Inspired by David Chang's modern take on Asian cuisine while honoring the integrity of it's history.  Momofuku is written in a bold ink typography to reference the artistic writing of Japanese calligraphy.  Chang's known for his creative ramen recipes that honor the true origin of the dish.  In this vein, the graphic style honors the ukiyo-e technique, or Japanese woodblock printing, while highlighting Chang's most famous ingredient.

MOMOspread2.jpg
       
     
MOMOspread.png