Kellogg’s is an iconic American brand that, as a project, I wanted to reenvision what it might look like in the future.  It is a popular brand with such recognizable characters, that I wanted to imagine how simplified it could be without removing the intergrity and association of the mascot to the cereal.  I also wanted to create a cohesive brand between boxes, something that Kellogg’s currently does not have. 
       
     
Frootloop_top.jpg
       
     
frostedflakes.jpg
       
     
frosted_back.jpg
       
     
smaks_fixed.jpg
       
     
smacks blimpcropped.jpg
       
     
 Kellogg’s is an iconic American brand that, as a project, I wanted to reenvision what it might look like in the future.  It is a popular brand with such recognizable characters, that I wanted to imagine how simplified it could be without removing the intergrity and association of the mascot to the cereal.  I also wanted to create a cohesive brand between boxes, something that Kellogg’s currently does not have. 
       
     

Kellogg’s is an iconic American brand that, as a project, I wanted to reenvision what it might look like in the future.  It is a popular brand with such recognizable characters, that I wanted to imagine how simplified it could be without removing the intergrity and association of the mascot to the cereal.  I also wanted to create a cohesive brand between boxes, something that Kellogg’s currently does not have. 

Frootloop_top.jpg
       
     
frostedflakes.jpg
       
     
frosted_back.jpg
       
     
smaks_fixed.jpg
       
     
smacks blimpcropped.jpg